According to a Complex.com rundown, I’m one of the top 25 influential sneaker Twitterers. That was a nice surprise. Shouts to the Complex famalam, but I’m definitely not influential, unless being strange is considered aspirational. Still, it’s fun to be acknowledged in whatever form, even if it appears just after you Tweet than sneaker culture is just a load of old men in colourful hats and big shoes. Like all lists it also had some folks acting all “How come he don’t want me, man?” Will Smith too. Between the brands and the consumers, I still think the whole sports footwear cycle is in a dark, dark place right now. Blame the egos, their ’97 mindsets and forays into blog reliance. There’s good shoes out there — in fact there’s some amazing stuff out there — but we in the UK seem to be denied them in favour of some dreck.
Take the Zoom Huarache TR Low for example. Most updates of shoes are a letdown — the Platinum Dunes remakes of the sneaker world — but this shoe somehow channels two years of Huarache running designs and brings it up to date without being anything close to terrible. The Mids seem to be a more popular choice Stateside, but we Brits always loved the runner — from Derek Redmond’s old man (“Have You Hugged Your Foot Today?”) to Olympus sale racks and the Foot Locker and JD Sports high street resurrections.
Thus I’m baffled as to why this model — one of the few pre-Presto times when something so progressive got road wear before popular footwear on these shores went defiantly retro in white-on-white or black-on-black. This model debuted late last year but I’ve not seen any pairs over here. That’s a Bozo move, and with the subtle change in textures and Knicks colours, a bargain at $69 in NYC. Admittedly some other variations feel a little too plasticky, but this is a classic in the making. It’s fun that you can still saunter through ‘Nothing to Declare’ at Heathrow with a gem in tow, but I can’t help but feel that it’s an opportunity wasted over here. These were a breath of fresh air amid the city’s spectacular humidity.
Other online appearances this week included an interview with ‘Crack & Shine’s Freddie for the excellent new site, ‘The Heavy Mental’ that operates from Australia and launched quietly with a wealth of features on talented folk like Lev Tanju, Fergadelic, Luke Meier and Shaniqwa Jarvis. Even Union’s Chris Gibbs — a style king in a realm populated by herbs — is involved. It’s a great start and props are due to Ed for putting it together. It’s worth your energy and a fine antidote to padded paragraphs for SEO’s sake or the shackles of 140 characters.
It was also good to see Allen and the 12ozProphet crew making big moves at site and agency level at the moment. There’s evidently some huge things in the pipeline that they’ll be rolling out soon, but their meticulous approach to digital, paper and cotton product is an inspiration. There’s never a pixel of half-step on display from these guys and their appreciation for graffiti in its hardcore form manifests itself in the meticulous rather than cliche drips and arrows. I was privvy to some amazing, energising and inspiring work that’s all too rare these days, left as it too often is, in the hands of a head designer with a grip of Thames & Hudson tomes and precious little else. 12oz are role models and I need to get these stickers up by any means necessary, having seen the logo throughout both Berlin and New York these last few weeks. The amount of detail in the labelling and packaging of the tees is appropriately uncompromising.
The late, great RAMMΣLLZΣΣ may have decried the ‘SNEEZE’ logo as “toy” but for $2 (those import charges are a motherfucker) from that Lafayette vending machine, issue #12 is a banger. The almost jizzy, translucent cover lettering over Kate Upton, a big Prodigy fold-out from the Supreme shoot and an interview with the perennially wavey French Montana are all breaks from the bullshit. The Downtown broadsheet delivers time and time again — there’s some insightful content amid the gloss.