GENIUSES WEAR SWEATSHIRTS

Preparing a presentation and attempting to feign PowerPoint competence for next week, so it’s one of those entries for the sake of chucking something up here. My fixation with sweatshirts is well documented (here), but some old-time cotton fleece talk is always a strong look.

First up, in a 1964 LIFE profile, one of the men who popularised Mensa, their international president Mr. Victor Serebriakoff administers a hearty gasface at an ‘M’ sweatshirt. With typical verbosity, he invents a “Perspiration Shirt” for us stuffy Brits. I’m miles from Mensa status, but I’d really like to wear the creation he’s dismissing. The text beneath reads,

Serebriakoff winces at sweatshirt proposed as mark of membership by a U.S. colleague.

“American Ms might wear these sweatshirts once for laughs the British wouldn’t. They would sell like cold-cakes in England. The British don’t wear sweatshirts. They don’t sweat—they perspire. If we did design a British perspiration shirt it’d have an M about one-half inch across the inside. I think all forms of claiming distinction by markings are vulgar. The Mensa pin we wear is alright if you were to meet someone at a pub. My beard is really my Mensa pin.”


I’ve posted Albert Einstein in a sweatshirt up here before, but here’s a few shots of the man sporting athletic gear in a casual context between 1947 and 1948. That’s a well-dressed genius right there. Victor would have done well to check Albert’s look before unleashing that expression.

It’s good to see that Supreme #6 has dropped in the far east. I interviewed John Lydon for this project. He was very forthcoming with answers, scowled a fair bit and asked, “Was that okay?” afterwards. He didn’t disappoint. I don’t know how much made it to print, but it was a fun experience. While being shot for that cover image (shouts to West and Shaniqwa Jarvis) he told me that Harvey Keitel opted for a loaded gun over blanks while they were filming ‘Order of Death’ in NYC and put his life at risk in a major way.

Seeing as it’s Halloween, you should ditch the Paranormal Activity 2 bootleg and watch Full Circle (aka. The Haunting of Julia), The Changeling and Carnival of Souls. Best ghost films ever.