LAZY MIDWEEK BLOGGING: MORE RALPH LAUREN

Oh shit, more Ralph Lauren talk? Like the anonymous caller that ushers ‘Protect Ya Neck’s Shaw Brothers headnod “Ah yeah, again and again…

It’s been a busy week. I’m feeling lazy, work is breaking balls and I was desperate for something to fill this evening’s blog void. If in doubt, I fall back on a couple of things close to my heart – Polo and Champion. I think I’ve exhausted the latter, but there’s always mileage when it comes to the former Lipschitz’s empire. First things first, I’m re-reading Dana Thomas’s ‘Deluxe: How Luxury Lost its Lustre’ – essential reading for the brand fiends out there – though it’s worth noting that while the fragrance industry catches an slap to the head in Dana’s book, Hermès and LV are still projected as premium. If you’ve never picked it up, from the headquarters of brands to the truth about manufacture and Rodeo Drive’s origins, plus the LVMH interest in Asian-friendly outlet shopping, it’s a good one for the commuters out there looking for more insight than the usual vapid fashion week talk.

The real appeal of Ralph Lauren lies in those visits to the wood-furnished Ivy League looking stores, where to quote Lenny Leonard on clocking the Fleet-A-Pita van outside the Springfield power plant, “It looks like it doesn’t even need our business!

In tribute to Ralph, here’s a few recently unearthed Polo-centric happenings – firstly, the always-excellent (seriously, for spotting James Jebbia’s brief classroom TV appearance he gets props over here) Martorialist just talked Zhigge, and noted that they’re pioneers of the Lo’ Life references on record* as well as wearers of some fine garments linking the group to Hiroshi in a roundabout way that 99.9% of bloggers would lack the knowledge to execute. A little remnant of my ‘New York Magazine’ pillaging post from last month, the ‘Ralph’s World’ cover story from September 1993 is based around the opening of the Polo Sport store and the launch of RRL (“The leather jacket, the worn-out flannel shirt, the beat-up hat represent living, not fashion’ he spits out the last word.“) and is a good piece of Ralph history.

In line with my attempt at doing my bit to kill the e-pollution of retrospective pieces, my token spot of retro-offsetting arrives in the shape of a short Q&A with Ralph from the new ‘Man About Town’ via Philip Utz – I laughed at editor-in-chief Huw Gwyther when he appeared on ‘Dragon’s Den’ asking for cash. The joke’s on me, because this is a good publication (I’ve never picked up ‘Wonderland’) – Simon Foxton is in remarkably restrained mode, still on a young black teenagers vibe (and I’m not talking whiteys with dreads and Reverse Weave hoodies), but showcasing some clean Polo and Purple Label pieces in a Parisian setting. The shoot’s right here, but the interview is worth your time too.

*Though the non-major label antics of Boostin’ Kev preempt Zhigge by a year.